Human-Centred Design

Human-centred design is a creative approach to problem-solving that starts with the people you're designing for and ends with solutions that are tailor made to suit their needs. Airteam pair human-centred design (HCD) with agile software development and serverless technology to create digital products that people love using.

HCD as a methodology is rooted in empathy and getting inside the minds of your users. It can halve the usual development costs that projects end up incurring, and prevents teams wasting effort on building the 'wrong thing' or chasing the 'wrong problem'.

HCD is applied through all phases of the project delivery process, from discovery to release:

• In discovery, our designers immerse themselves in the problem space. They spend time talking directly to people, observing how their environments work, and consulting experts on issues to fully grasp all the challenges that need to be overcome. We like to adopt a "learner's mindset" when approaching problems to find solutions with impact.
• After learning as much as we can, we not only define the right problem to solve - but the key outcomes that we want to accomplish.
• When we brainstorm for ideas we embrace a concept known as co-design where we work alongside those we are aiming to design for. We conduct collaborative workshops to harness a teams 'whole-brain', and then our designers prototype the best ideas at low-cost to test their validity.

Human-centred design is a cyclical, repeatable method to improve and optimise your product for higher customer adoption and the best results.