Replacing legacy SaaS with serverless booking infrastructure for 120+ dental centres
Pacific Smiles Group was looking to overcome the challenges of costly and inadequate third-party software. They engaged us to streamline operations and optimise their appointment scheduling through our custom-built cloud applications.
Australia’s fastest-growing dentistry group
Pacific Smiles Group is Australia's fastest-growing dentist service organisation, with over 120 dental centres across the country. Pacific Smiles Group provides modern facilities and leading dental equipment, supported by trained staff, allowing dental practitioners to retain clinical autonomy.
We partnered with Pacific Smiles Group to develop a ReactJS front-end and Apollo GraphQL integration layer to address their needs and provide a better way of booking for their patients.
Costly third-party software solutions weren’t delivering
Pacific Smiles Group was facing challenges with their existing third-party vendor software solutions. These solutions were costly and unable to meet their custom needs during a time of rapid business growth.
Pacific Smiles Group approached us intending to replace their software and develop a series of cloud applications to address their specific requirements. The key objectives were to streamline operations, achieve cost savings, and gain full control over the customisation and management of their different business entities.
Taking ownership of their software
To address the Pacific Smiles Group’s key challenges, we provided a comprehensive solution using an agile design and development process.
We began by reviewing the existing user flow and identifying key opportunities for visual and functional improvement. Using this information, we then outlined a new user flow that would help to reduce friction while users were making bookings. We then worked closely with the Pacific Smiles Group team to create and evolve a new and refreshed design for their booking experience.
Our development approach centred around creating a series of cloud applications using a serverless framework. The solution encompassed the development of a new customer-facing website for Pacific Smiles and the integration of a booking widget and engine with Pacific Smiles Group’s practice management software, Dental4Windows.
Leveraging economies of scale for cost savings
By leveraging our expertise in custom software development, we were able to design and build a website that met Pacific Smile’s specific requirements, enhancing their online presence and user experience. We engineered an API integration layer using Apollo GraphQL to unify backend services including Dental4Windows, DORIS, and Yext into a single modern API.
One of the key advantages of our solution was the ability of Pacific Smiles Group to utilise economies of scale by deploying the same solutions across their brand portfolio. This consolidation allowed for cost savings and operational efficiency while maintaining control over the unique needs of each business entity. Additionally, Pacific Smiles Group retained full ownership of the intellectual property, providing them with long-term control and flexibility.
Maintaining control improved operational efficiency
The successful collaboration between Pacific Smiles Group and our team has resulted in transformative outcomes for their dental practice network. They have been able to streamline operations, optimise appointment scheduling, and improve the customer experience through our custom-built cloud applications.
Health businesses leverage our teams to solve complex integration challenges that off-the-shelf software cannot address. Contact us to discuss your architectural roadmap. You can reach us at hello@airteam.com.au or via our online contact form.
