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What is human-centred design?

Nick Simpson
September 5, 2023
Three people putting post it notes on a UX process document.

Human-centred design is an innovative approach that places real people at the heart of the design and development process, resulting in products and services that truly resonate with your target audience.

Understanding the principles of human-centred design and partnering with a design and development agency that embraces these principles can be a game-changer. At Airteam, our design team are accredited by The Luma Institute in Human-Centred Design, ensuring that we deliver exceptional results tailored to your specific needs.

What is human-centred design?

Human-Centred Design is a problem-solving methodology that goes beyond functional requirements and dives deep into understanding the emotions, preferences, and pain points of your target audience. By immersing ourselves in their world, we gain valuable insights that inform the design process, resulting in products that are intuitive, engaging, and truly meet their needs.

The four fundamental principles of human-centred design:

1. Understanding the core problems

Rather than merely addressing surface-level issues, human-centred design seeks to uncover the root causes behind a problem. By delving deeper and asking "why" repeatedly, we can identify and solve the underlying challenges, providing long-term and effective solutions.


2. Putting people first

Human-centred design flips the traditional approach that focuses on technology and processes. Instead, it starts with the needs, desires, and behaviours of the people who will use the product or service. By prioritising their experiences, we create meaningful and impactful solutions. Our UX work is often highly collaborative, involving both end-users and business stakeholders to ideate and design together - making sure that all perspectives, experiences, and needs are taken into account.


3. Taking a systems perspective

Human experiences are shaped by complex systems, and human-centred design acknowledges the interdependencies and connections within these systems. By considering the bigger picture, we can design solutions that address the holistic needs of your target audience and ensure seamless integration with existing processes.


4. Iterative prototyping and testing

Human-centred design embraces a continuous learning process. Through rapid iterations of prototyping and testing, we refine our solutions based on user feedback. This approach allows us to validate assumptions, uncover new insights, and ensure that the final product or service meets the evolving needs of your customers.

Why choose a design and development agency accredited in human-centred design?

At Airteam, our design team is accredited by The Luma Institute in Human-Centred Design - one of the world’s foremost thought-leaders in the practice and application of human-centred design. This accreditation means that we not only have the technical expertise but also the ability to put ourselves in the shoes of your customers, designing the customer experience from their point of view. 

Our UX designers, informed by the human-centred design process, develop a deep understanding of your users' needs and situations. Using design systems and modern collaborative tools, we bring your project to life, whether it's an app design or a responsive web design.

To ensure the success of your product, our idea validation service includes user research and testing. By observing and engaging with your target audience in real-world scenarios, we gather valuable feedback that helps refine and optimise your product.


The benefits of choosing an accredited agency: 

User-centric solutions

An agency that follows human-centred design principles is committed to creating user-centric solutions. By understanding your target audience deeply, they can design products that not only meet their needs but also resonate with them emotionally. This leads to increased user satisfaction, engagement, and ultimately, business success.


Enhanced innovation

Human-centred design encourages creativity and innovation by bringing diverse perspectives to the design process. Accredited agencies have the expertise and tools to facilitate collaborative workshops and ideation sessions, generating fresh ideas that push the boundaries of what's possible for your business.


Validated approach

Choosing an agency accredited in human-centred design means selecting a partner with a proven methodology. Accreditation from respected institutions like The Luma Institute ensures that the agency has undergone rigorous training, follows a clear and unanimous set of methods, and is equipped to deliver high-quality solutions that are grounded in user-centred principles.


Long-term business impact

Investing in human-centred design is an investment in your business's long-term success. By delivering solutions that truly address user needs and pain points, you foster customer loyalty, drive engagement, and differentiate your brand from competitors.

Choose a human-centred design agency

Human-Centred Design is not just a buzzword; it's a powerful approach that can transform your business. By partnering with a design and development agency like us, who are accredited by The Luma Institute in Human-Centred Design, you gain access to a team of experts who are passionate about creating user-centric solutions.

With our deep understanding of your target audience and a commitment to continuous learning and improvement, we ensure that your products and services deliver exceptional experiences and drive tangible business results. If you would like to learn more about how human centred design approach could help your project, get in touch, we’d love to help you embark on your digital project.

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