Scaling the UX architecture for a $1.4B media management ecosystem
We collaborated with Sonder to enhance their software's design and user experience. We provided comprehensive design solutions, workshops, and feedback sessions, resulting in a validated, research-led product.
The collaboration improved the platform's usability, added innovative features, streamlined communication, and strengthened client relationships.
An innovative solution uncovering the value of businesses’ media assets
Sonder specialises in unlocking the revenue potential of owned media assets. They work with businesses to help them understand and leverage the value of their owned media channels, such as websites, email databases, apps, physical screens, and more.
The media management software (MMS) developed by Sonder allows businesses to quantify and operationalise their media ecosystem. Sonder’s MMS has over $1.4B in annual media value under management and is being used to leverage over 2.5B monthly audience impressions.
Transitioning from functional MVP to enterprise-grade UX
Sonder was looking to enhance their platform’s design and user experience. As a small business collaborating with some of Australia’s largest organisations, Sonder holds a high standard for their software.
While functional, the legacy interface lacked the visual hierarchy required for rapid data analysis. This friction slowed down power users managing high-volume media assets, creating a bottleneck in their daily workflows.
Founding Partner of Sonder, Angus Frazer said “We felt like our product, functionally, did what it needed to do - it was good. But we knew that there was a lot more that it could and should do, and we wanted that experience to be a lot more visually appealing and enjoyable to use.”
Preferring external expertise over expensive in-house hiring, Sonder engaged Airteam, giving them access to a scalable team of experts. Our proven success in delivering similar media analytics design solutions made this a simple decision for the team: “It was about making sure that we were getting top quality in terms of designers. We wanted to see expertise in related fields.”
Delivering an enterprise-grade UI to drive user adoption
Our journey began by getting a comprehensive understanding of Sonder’s unique business context, objectives, user needs, and existing platform. Collaborative workshops and discussions allowed us to gather insights directly from Sonder’s team.
Our team then translated these insights into design concepts which underwent iterative refinement. Regular feedback loops were established, enabling Sonder’s management team to actively participate in shaping the design and allowing their offshore development team to simultaneously implement changes. We communicated regularly with Sonder's development team to ensure that they had real-time access to clarification and discussion while implementing our designs
By embracing a collaborative, feedback-driven approach, Airteam ensured that Sonder's objectives were consistently met. We established a continuous deployment pipeline to push design updates to the offshore team. Following the Q3 release, Angus confirmed, 'The feedback we've had from our clients since deploying all those changes has been unanimously positive.
Client collaboration and feature workshopping
With Sonder’s primary platform being well-received by their client base, the focus shifted to feature requests.
To design these changes, we organised workshops and feedback sessions with Sonder’s end-users. This approach yielded valuable user data, insights, and feature ideas.
By understanding their users’ needs and pain points, we ensured that we designed solutions catered to their exact scenarios.
Improved user experience, enhanced feature set, and ongoing improvements
Our partnership with Sonder has amplified the value of the already successful media software platform. Our collaborative approach not only enhanced the platform’s user experience but solidified Sonder’s reputation as an innovator in the media solution space.
Today we continue to support Sonder as they innovate and enhance their existing feature set, providing their clients with a world-class media management system.
Ongoing and future collaborations
Ready to architect your next phase of growth? Partner with us to scale your digital product. Get in touch with us at hello@airteam.com.au or via our contact form.
