Transforming an idea into an investor-ready platform
Flock, an invoice financing platform, partnered with us to transform their invoice marketplace concept into an investor-ready platform. Flock leveraged our rapid prototyping framework to refine their invoice marketplace concept. We collaborated to establish a brand identity and validated the UX strategy required to secure Series A funding.
Enhancing cash flow for Australian businesses through invoice crowdfunding
Flock’s platform will allow businesses to list unpaid invoices, enabling them to access immediate cash flow by selling these invoices to investors. Investors can then purchase portions of these invoices, effectively crowdfunding the working capital needs of businesses. The proposed platform model tokenises unpaid invoices, allowing investors to purchase fractional ownership. This mechanism provides businesses with immediate liquidity while offering investors a secured asset class backed by verified commercial debt.
Transforming a vision into an investor-ready solution
Flock possessed a commercially validated concept but lacked the tangible digital assets required to demonstrate technical feasibility to investors. Initially lacking a name and established brand identity, Flock required our expertise to create a brand from the ground up, including crafting a distinctive name and logo. Additionally, Flock's concept needed refinement and validation.
Leveraging our prior experience in fintech and track record of guiding businesses from concept to launch, Flock partnered with us to guide them through a tightly packed design sprint to gain a deeper understanding of their goals, target audience, and business ideals. This collaborative effort aimed to clarify their concept, refine the user experience, and produce high-fidelity design prototypes, allowing Flock to visualise and present their platform effectively.
Additionally, Flock sought our input on market entry strategies and how best to position their platform for success in the burgeoning invoice financing market.
Creating an investor-ready business, brand, and prototype
To prepare Flock for investor scrutiny, we executed a parallel workstream strategy: simultaneously developing the visual identity system while validating the core transaction flows through high-fidelity prototyping.
We began with a week-long design sprint, aligning visions and understanding Flock's concept, target users, and competitive landscape. Market research guided our design choices, resulting in various visual styles for Flock to choose from.
We focused on the investor's journey while considering businesses' needs and created a distinct brand identity that emphasised trust and reliability.
We facilitated a structured Design Sprint to compress months of decision-making into days. As Co-founder Brad Delamare noted,
"It exceeded my expectations. The way that Airteam ran the process made it really easy for us, it was fun and really engaging." - Brad Delamare - Co-founder
This comprehensive approach allowed Flock to refine their concept, visualise their platform's potential, and establish a strong foundation upon which to speak to investors.
From software idea through to investor ready prototype
Our design and prototyping efforts enabled Flock to transform their concept into a high-fidelity, functional platform. They successfully crafted a strong brand identity, solidifying trust and credibility for Flock in the eyes of potential investors and businesses.
"The prototype enabled us to have prospective conversations with clients and investors. We were able to go out there and speak to clients and investors." - Brad Delamare - Co-founder
The business is now securing the capital to turn their solidified concept into a final product to take to the Australian market.
Have a software idea of your own?
Australian founders leverage our rapid prototyping framework to validate concepts in under four weeks. If you are ready to move from ideation to execution, partner with us. Our product team architects investor-ready MVPs that secure funding.
You can email us at hello@airteam.com.au or reach out via our contact form.
