Gain insights into how digital failures influence revenue, retention, trust, and operational risk. Based on a survey of 502 Australians, this report examines how users respond to unreliable software, poor usability, data breaches, and loss of control and what those behaviours mean for organisations in practice.
502 Australians
Independent research
May 2026

The findings show a consistent pattern: users respond immediately when digital experiences fall short. These decisions often happen before organisations see support tickets, complaints, or measurable indicators.
of users hold the organisation responsible when software fails
of users would permanently stop using an app after a data breach
attribute software issues to products being released too early
say data storage location influences product decisions
Poor digital experiences are not limited to usability problems. They can affect revenue, retention, support demand, trust and the perceived competence of the organisation delivering the product.
The report is designed for:
Digital and transformation leaders
Product and technology teams
Organisations operating in regulated environments
Teams responsible for digital risk, delivery, and customer trust
