How we helped improve the online donor journey for Red Cross
We captured data and insights from multiple sources to understand what current pain points were in the process. We also ran workshop and stakeholder interview activities to gain a wider understanding of the technology infrastructure and gather requirements from across the organisation.
Armed with data from website analytics we then spent a period of time running in-depth interviews with donors and potential donors to understand their mental model and thought processes towards donating. Off the back of this we quickly moved into a phase of iterative design and usability testing to arrive at a potential design solution.
Off the back of this we quickly moved into a phase of iterative design and usability testing to arrive at a potential design solution.
We followed a simple process
1Fewer dropouts in the newly improved online donations process
2People reported an improved ease of use when donating with the redesigned donations process
Human Centred Design (HCD)
Prototype / proof of concept