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How we helped rethinking Hoyts cinema’s digital service

We were called in at the final hour to rescue the project and deliver a new website and m-site following a user-centred design process. These new digital services needed to appease the many customer complaints and meet the requirements of the users, business stakeholders and work within the current technology stack.

We followed an agile design and development approach embedding user feedback sessions throughout the design journey to ensure that we delivered a ’right first time solution’.

One of the biggest benefits was the creation of a design asset library that captured all elements needed to develop the future digital services for Hoyts. It allowed developers to pick-up design elements and associated front-end code snippets to use directly as part of the development process. This also allowed the internal Hoyts design team to be equipped with a tool they could continue to update and use for all future digital projects.

Airteam wings

We followed a simple process

ideate

ideate

discover

discover

define

define

design

design

develop

develop

improve

improve

Outcomes

1Creation of a design asset library that captured all elements needed to develop the future digital services for Hoyts

2Redesigned customer centric website experience based around “Find and buy a movie ticket” process

3Effortless user experience across all devices, but specifically on smaller screens where 80% of transactions were made

Methods

Human Centred Design (HCD)

Prototype / proof of concept

User journeys

User research

Conceptual designs

Design asset library