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How we saved Val Morgan $300k

Val Morgan Cinema Network is Australia and New Zealand’s leading national supplier of screen advertising. We were asked to evaluate a $300k proposal to design and build a new product.

When Val Morgan first approached us with the brief they were a little unsure about the product.

We held initial stakeholder workshops to understand the problem space better. User research with a conceptual product was then conducted to test the idea.

The user research showed that there wasn’t a problem to fix and therefore was no market need for the product.

This idea validation research saved Val Morgan $300k by showing them that there was no need for the product.

Airteam wings

We followed a simple process

ideate

ideate

discover

discover

define

define

design

design

develop

develop

improve

improve

Outcomes

1Idea validation meant the design process could be stopped saving money and time.

2Despite there not being a need for this product, Val Morgan have a defined product direction and customer feedback to make more informed decisions about future product development

Methods

Human Centred Design (HCD)

User research

Collaborative workshops

Customer validation

Prototype / Proof of Concept

Lean startup methods