When Val Morgan first approached us with the brief they were a little unsure about the product.
We held initial stakeholder workshops to understand the problem space better. User research with a conceptual product was then conducted to test the idea.
The user research showed that there wasn’t a problem to fix and therefore was no market need for the product.
This idea validation research saved Val Morgan $300k by showing them that there was no need for the product.
1Idea validation meant the design process could be stopped saving money and time.
2Despite there not being a need for this product, Val Morgan have a defined product direction and customer feedback to make more informed decisions about future product development
Human Centred Design (HCD)
Prototype / Proof of Concept
Lean startup methods